Vitrum will take place on the 3-6 October at the Fiera Milano exhibition complex in Rho, and has had a significant increase in bookings from new and regular exhibitors compared to the previous show.

This is also a positive time for the Italian market, with companies shifting into higher gear after government incentives to update Italy’s machinery inventory.

There will be numerous new companies exhibiting for the first time: almost one third of businesses that have signed up have never taken part in Vitrum.

Several among these were interested in the new, all-inclusive formula for new exhibitors.

This option provides an interesting ‘turnkey’ solution that includes a complete package of a 12 or 24sq.m stand inclusive of stand fittings.

The international reach of the exhibition has been confirmed, with just under half of the bookings coming from exhibitors outside of Italy.

Among the new innovations available to exhibitors, the e-contact app is attracting a good deal of interest and is a free tool that allows real-time data to be collected on trade visitors to the stands.

There is also the official Vitrum 2017 app for iPhones and Android smartphones, containing useful information to make visiting the pavilions easier (e.g.opening hours, services, how to get there, list of exhibitors).

After being tested for a year, a complete version of the very popular Matchmaking tool is back again, allowing more business meetings to be held and optimised during the four day exhibition.

By using this tool, visitors can search among their product categories of interest for exhibitors at the exhibition, source new opportunities and plan meetings.

Visitors can use the tool to streamline and make the most of their time at the trade fair, and exhibitors can set up a schedule of appointments, after getting complete information on their contacts of interest from the very start.

An important appointment in Vitrum’s busy seminar programme is an afternoon session on government incentives to spur investments in new machinery (the Nuova Sabatini, IperAmmortamento and SuperAmmortamento and Tax Credits), as well as a meeting on glass products for the building industry, in ocnjunction with Assovetro.