The manufacturer of Pyrex and Duralex glass has appointed a new CEO.

La Maison Française du Verre, the parent company of Duralex and Pyrex, has appointed Géraldine Fiacre as President and CEO.

Géraldine Fiacre joins La Maison Française du Verre (LMFV) with the mission of leading the group in the current complex international environment and strengthening the success of the Duralex and Pyrex brands.

The company said these brands were emblematic and which have accompanied family meals, children in the canteen and restaurant tables for decades. They remain essential symbols, reflecting the quality and excellence of French industrial know-how.

After graduating from ESSEC Business School she began her career with the PepsiCo group, where she held various positions in marketing and sales.

She supported the development of the Barilla group's brands, particularly in France, for more than 19 years.

Her responsibilities included those of marketing director for the French and Western European markets, as well as general manager of the Swiss subsidiary of Barilla.

Since June 2019, she has held the position of general manager of Bolton Food (Saupiquet), the food subsidiary of the international group of Italian origin of the same name.

She said: “It is an honour for me to be able to bring to the LMFV group my international experience of brand management in international competitive environments, management of industrial activities and management. teams.

"The cult brands Duralex and Pyrex, symbols of 'Made in France', have all the resources to meet the group's ambitions of industrial sovereignty and sustainable performance."