Spanish brewer San Miguel has launched its first UK brand extension in a clear glass bottle, designed and made by Owens-Illinois (O-I).

The San Miguel Fresca 33cl bottle features a long, angular neck and sloping shoulders, which aids height impression and provides a good grip for the drinker. Clear film labels reproduce the brand name using the San Miguel palette of red, green and white. Most of the label has a transparent background to show the greatest amount of product. The pack is capped by the standard San Miguel branded 28mm crown closure and retails in a 4-bottle multipack and 12 and 24 bottle cases.

Evan Williams, Director Business Development Northern Europe at O-I says: “San Miguel Fresca is a vibrant brand which recognises glass as a trusted packaging material that supports its positioning. We have seen tremendous growth in sales of glass packed ales over the last few years and this launch emphasises the potential of glass packed lagers to craft fresh market success for their owners.”??According to reports, San Miguel’s sales in the UK have increased by 42% in the last year.