SGD Perfumery is changing its name to Verescence.

The new name reflects the company’s French origins and combines the glass skills (Ver) and the (escent) suffix, which literally means transformation.

This symbolises transforming sand into glass, transforming creative concepts into product innovations and transforming the company into a global leader in the beauty market.

With four plants dedicated to glass manufacture and five to decoration, Verescence has an annual production capacity of one billion bottles.

The company employs 3200 people across several continents and has a global sales network.

The company’s website has also changed: