The Tuborg bottle was designed and produced as a special series by Şişecam. It is distinguishable from the standard bottle with its square shape, easy-to-grip wide body and solid structure.
It won the 'Beverage Category' at the WorldStar Packaging Awards in 2018. The bottle was specifically designed and produced for Tuborg.
A special design and superior quality materials were used for the labels of the bottle design. The bottle won recognition for its visual and physical properties, as well as its innovative approach to beverage packaging.
The bottle received five additional awards, including: A' Design Award and Competition – Italy: Packaging Design Category Golden Award; Ambalaj Ay Yildizlari – Turkey: Beverage Category Golden Award; Ambalaj Ay Yildizlari – Turkey: Golden Packaging Award; Design Turkey – Turkey: Best Design Award and German Design – Germany: Special Honourable Mention.