The European consumer movement, Friends of Glass, has launched a Facebook game called ‘Pass the Bottle’ to reward people who recycle glass and to encourage them to recycle even more and better. The initiative is supported by the European Container Glass Federation (FEVE).
??‘Pass the Bottle’ invites the 5000-plus Friends of Glass Facebook fans throughout Europe and the world to get to action by recycling a virtual glass bottle and by inviting new friends to do the same. As in real-life, the game shows that the social act of glass recycling is rewarding for the environment. These fans are part of more than 15,000 Friends of Glass group members who will be invited to join the social game and have a chance to be rewarded for their action.
??“The game is our way of calling on people to make a simple and priceless gesture for the environment,” says Niall Wall, President of FEVE. “We encourage citizens to recycle more and show them how to do it in a funny way amongst friends,” he added. The game also leads people to information sites, which explain how to be a good recycler by showing what not to throw into the bottle bank.
?According to the latest data, more than 25 billion glass bottles and jars are collected for recycling each year throughout Europe. For approximately 40 years, since the system was set up in Europe, figures have continued to increase.
?Find out more on www.friendsofglass.com.