GCA, a glass packaging manufacturer in Türkiye, aims to expand its geographical markets in 2024.

GCA has focused on digital transformation in recent years and aims to increase the number of countries it exports to from 40 to 50 this year.

GCA General Manager Dr. Abdullah Gayret said, "For GCA 2023 was a special year in which we put digital transformation at the centre of our business.

“Because of the rapid advancement of technology, customers' expectations are also changing.

“Now customers expect not only a quality product or service, but also a good customer experience when purchasing products or services.

“At this point, digital solutions have become an important tool to increase customer satisfaction.

“GCA uses digitalisation to increase the value it adds to its business partners. In this context, we have been using advanced customer tools with the importance we attach to the experience of our business partners since the year we were first established.

“We conduct tests that measure customer satisfaction with NPS measurements and develop our products and services in this direction.

“Not content with this, we have recently created our shipping appointment system to provide better experiences for our business partners.

“In addition, we develop and implement smart production technologies in which we combine image processing systems and high-level automation software supported by artificial intelligence algorithms.”

Dr Gayret added: “In 2023, we exported to domestic and foreign markets, especially in premium spirits glass bottle categories.

Currently, about 30% of our business is currently covered by exports. In the last year, we have added Central America, South America and Mexico to our export countries.

“Next year, we plan to increase our premium spirits glass bottle projects, especially in global markets, and therefore the share of premium glass bottle products in our total production.”