The Italian glass manufacturer attended the conference at Fico Eataly World (Fabbrica Italiana Contadina), the world’s largest agri-food park, in Bologna on March 13th 2018.
Verallia presented Molecola 90-60-90, a new glass bottle for the hotel, restaurant and catering sectors (HORECA). The presentation was named ‘Molecola: A truly Italian cola – from dream to reality.’
Laura Miotto, Head of Marketing and International Clients at Verallia Italia, said: “We are proud to have been able to contribute to the bold and innovative Italian project that is Molecola.”
“We have been innovating both technologically and in terms of design for many years, which paves the way to promote glass as the most beautiful, safe and sustainable packaging for food and beverages.”
“We have fostered the creation of new professionals in the sector with initiatives like the Verallia Design Awards – an international competition dedicated to young aspiring designers who are called forward to showcase their talent by creating and designing new glass containers.”
Verallia’s mission with Molecola 90-60-90 was to translate and apply a design concept to glass, in order to create a new icon for Italy.
This was done by emphasising the elegance of the bottle, through its sinuous shape, which was modeled on the curves of Italian cinema’s 1950s divas. The bottle is also named after the measurements of the post-war divas and made of textured glass, which was developed to highlight the ‘tailored’ architecture of the product.
Luigi Rivarolli, Process and Development Engineer at Verallia Italia, explained: “To begin with, we worked on the project in the standard way, adapting moulds and the details from the graphic designer to production requirements.”
“The biggest hurdle was to texture the glass.”
“The solution we came up with required many hours of work, mock-ups, brainstorming, and tailored techniques which required all the skills of specialised mould creators.”
“Despite the extreme complexity of what we created, this texture has become one of the most distinctive parts of the bottle.”
Verallia’s goal was to adapt a creative idea to the characteristics of glass and its production processes, as well as closely reproduce the shape and distinctive features of the product in glass.