Verescence has launched a glass composition, Verre Infini 20 (Infinite Glass), with the aim to increase its PCR1 glass production capabilities around the world.
The formulation combines 20% PCR and a glass tint adapted to the aesthetic requirements of luxury brands.
Already produced in France and Spain, the French glass manufacturer said the composition will be gradually deployed in the United States in the first quarter of 2022, then in South Korea in 2023.
Verescence CEO Thomas Riou, said: “Since September 2021, our biggest furnace in France and our Spanish furnace have been operating successfully with this glass composition.
"It is thanks to the commitment of our major customers that Verre Infini 20 becomes the standard glass composition of Verescence. It is a paradigm shift in the beauty industry that we are proud to support for sustainable luxury."
Alain Thorré, CSR Director of Verescence said: "We have invested more than €1 million to adapt our furnaces to the production of recycled glass, which also contributes to the reduction of our CO2 emissions (5% lower emissions).
"Globally and from 2022, nearly 75% of our productions will be made from PCR glass."