Glass collection and recycling stakeholders in Europe launched a major material stewardship programme which connects the entire European glass packaging ecosystem to boost bottle-to-bottle recycling.

The Close the Glass Loop campaign aims to increase glass collection rates to 90% by 2030.

The move comes as efforts to consolidate the European Circular Economy scale up following the adoption of the European Green Deal, the European Union's new agenda for sustainable growth.

The initiative was organised by FEVE and gathers 12 European federations representing glass manufacturers, processors, brands, Packaging Recovery Organisations and municipalities.

The official launch took place last week and a video of proceedings is available via the

The new story about the launch was reported last week here.