Verallia starts new Brazilian plant

  

Operations at Verallia’s new Brazilian plant have begun.

The company’s Jacutinga plant (pictured) started operations in March this year. The plant replaces the Água Branca, São Paulo city site.

The company has three plants in Brazil, all located in the south west of the country: in Campon Bom, Rio Grande do Sul state, Porto Ferreira, Sao Paulo state, and now Jacutinga in Minas Gerais state.

Verallia Brasil is present in the still and sparkling wines markets. The business is also strongly present on beer and spirits lines of products (such as cachaça), without forgetting the food and soft drinks market. 

The company is working at full capacity today after the 2015 and 2016 crisis. Some consumer habits changed in this period, which increased glass demand mainly for light bottles.

The one way beer market has also increased thanks to craft beers, premiunisation and home consumption.

Premiumisation is also prevalent in the spirits and food markets.

A further growing trend among Brazilian consumers is for grape juice, which is linked to healthy eating and is becoming part of a day by day trend for many families.

Veralli’s Campo Bom plant supplies bottles for this new trend.


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