Vitro receives social responsibility award for 6th year running

Mexican manufacturer Vitro has been awarded the Corporate Social Responsibility (CSR) seal from the Mexican Center for Philanthropy (CEMEFI).

Adrián Sada Cueva, CEO Vitro, said the company was proud to win the award.

“For Vitro, the generation of economic value only makes sense if it’s balanced with the welfare and the total development of our interest groups.

“It has been that way since our incorporation more than 100 years ago and, because of that, our social responsibility has been able to go beyond economic and financial conjunctures, such as we have done in recent years and will continue to do so.”

Oone of Vitro’s most important initiatives is its glass recycling programme, he stated.

“Our goal of preserving the environment comes from our roots and reason of being, the glass; an environmental friendly product is 100% recyclable.”

In 2012 Vitro collected 191,737 tonnes of glass to reprocess, equal to 400,000m², enough space to occupy almost 17 times the Mayan pyramid of Kukulkan in Chichen Itza, he added.