Mexican container manufacturer Vitro won a World Packaging Organization prize during the recent Worldstar Awards 2014.
Its glass container for True Passion by Mary Kay was presented with the World Packaging Organisation’s (WPO) prize for Health and Beauty.
The event was part of Interpack 2014, held in Düsseldorf, Germany, and represents acknowledgement of the international containers’ industry.
Shlomo Frymerman, Director of Vitro’s Perfume and Pharmaceutical Business, said: “True Passion 60ml. was awarded from a total of 316 containers presented by companies during 2013.
"The result highlights the innovation in our organisation, in the design level as well as in the proper fabrication, and confirms that Vitro is the best option for those who attempt to communicate concepts of beauty, fashion, luxury, and style in their products”.
True Passion is the first fragrance that Mary Kay has designed exclusively for the Latin-American market. The red glass container was inspired in the region’s flora, specifically the Passion Flower of Brazil.
The WPO was established in 1968 in Tokyo by leaders and experts of the container and packaging international community. For more information about the WPO, visit: http://www.worldpackaging.org