The 21st Vitrum trade show will introduce 12 ‘Vitrum Specialised’ themed pathways with logos, which will provide greater visibility of exhibitor stands and access for professionals.

The ‘Vitrum Specialised’ descriptive themed pathways will include logos attached clearly to exhibitor stands, printed in the Vitrum 2019 catalogue and on the show maps.

Dino Zandonella Necca, Vitrum’s President, said: “Throughout the 2017 edition, we paid attention to the needs expressed by the participants – exhibitors, trade professionals, visitors, associations and institutions – and we carefully analysed the feedback that came in after the event.”

“Driven by the findings in this review, we agreed it was time to focus on some specific themes: themes that we can transform into exciting opportunities for greater visibility for all exhibitors.”

The themed pathways with logos include: Vitrum Flat Glass, Vitrum Hollow Glass, Vitrum Fenestration, Vitrum Solar, Vitrum Automotive, Vitrum Printing & Coating, Vitrum Environment, Vitrum Testing, Vitrum Research, Vitrum Software & Control, Vitrum Associations and Vitrum International Press.

The aim is to leave a mark and innovatively represent the categories in which the exhibitors operate, in which they can use to identify their own specialisation(s). Each exhibitor can choose to use one or more logo.

The maps will show the designated themed pathways to help visitors plan their itineraries inside the show, based on their specific interests.

Campaigns will promote widespread circulation of the initiative, including press releases and newsletters.

This year’s Vitrum international trade fair will take place on 1st – 4th October 2019 at Fiera Milano Rho in Milan, Italy.