Vitrum 2017, the international exhibition that will open its doors on October 3rd, will be held at the Fiera Milano Rho.

This year the show will focus specifically on the close connection between all the industry’s players – foreign and Italian businesses, domestic and international glass industry associations, institutional stakeholders, research centres and trade press from around the world.

Vitrum reaffirms its claim as the ‘House of Glass’, the ideal setting for flat glass machinery manufacturers and operators, researchers, technicians, industry professionals and institutional stakeholders to meet and share ideas that drive product innovation and optimisation, and stimulate growth of the industry.

For the Italian market, 2017 is a year sure to spur investments in machinery, thanks to government incentives in support of enterprise.

Through the first half of 2018, Italian businesses can take advantage (as long as contracts are finalised by year-end 2017) of crucial tax savings when purchasing new machinery, making Vitrum the perfect ‘runway’ for showing off their glass processing products to Italian customers.

To help industry professionals gain a deeper understanding and the best ways to take advantage of these incentives, a technical seminar will be held on precisely that topic at Vitrum.

In addition to this seminar, there will also be a workshop entitled ‘Glass products for construction’, organised by Gimav in partnership with Assovetro, in answer to the interest stimulated by the innovative applications of this remarkable material.

Many other cutting edge innovations will further enhance participation in this edition of the show, which, for the first time will occupy the two central pavilions at Fiera Milano-Rho, ensuring easier access to exhibitors and making it more convenient for visitors.

Vitrum 2017 takes exhibitor budgets into consideration, offering extremely competitive participation costs, right from the start.

The forthcoming edition is also seriously invested in digital services designed to make the visit even more pleasing and profitable for all participants.

Free wi-fi will be available throughout both exhibition pavilions and all exhibitors will also have free access to the ‘e-contact’ app for recording visitor data.

This app is an extremely valuable sales support tool that makes it possible to quickly and easily create data entries for the trade professionals who visit their stands, integrating the information from their business cards with notes for immediate and precise follow-up actions.

In addition to this app for exhibitors, the Vitrum 2017 app is available to everyone.

It contains listings for all the businesses at the Fair and can easily be searched by product.

It also contains useful information about the fairgrounds and other facts designed to make a visit to the show more enjoyable and productive.

Rounding out the digital proposals is the Match-making tool.

After an initial positive test run at the last edition, it is back again, in a streamlined version that makes it easier for visitors to set up business appointments at the show.

The print catalog continues to be a popular reading for industry professionals who use it as a directory of the innovative products being offered.

Exhibitors can purchase ad pages in it to gain prominence and increase visibility, calling attention to their businesses in an exclusive and effective manner.

Detailed information about all the promotional tools for exhibitors is now available on the Vitrum website at: