Vitrum, the international trade fair for machinery and equipment for the processing of flat and hollow glass, took place from 26th - 29th October at the Rho Fiera Milano fairgrounds, Italy.

The final statistics confirm visitor numbers that exceeded initial expectations: 20,255 visitors (similar to Vitrum 2009), 10,478 from Italy and 9777 from overseas (up by 3.30% from 2009).

Spread over a 26,727m2 net surface area, this year’s Vitrum hosted 482 exhibitors from 26 different countries. With a 5.96% increase of overseas exhibitors, the main areas of origin of exhibitors were Italy, Germany and China, followed by the UK and the USA.

“We are satisfied with the number of Italian and overseas visitors who appreciated this year’s Vitrum, as well as with the number of participating exhibitors. The market situation is still uncertain and demand fluctuates between pick-up and fall-off moments, but once again Vitrum results are tangible proof of the industry buoyancy,” said Renata Gaffo, Director of Vitrum.

This year, the show also hosted the first Vitrum Gourmet Festival, dedicated to Italian haute cuisine. Seven Michelin star chefs showed off their skills by preparing a special menu each day.